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Growth Marketer [Contractor]

Heard is seeking a dynamic Growth Marketer to join our team on a 3-month contract from October through December. As an integral part of our marketing team, you will play a crucial role in executing our growth plans during this critical period. The ideal candidate is hardworking, collaborative, and passionate about our mission to support mental health professionals.


Paid Marketing Management
  • Develop and execute paid marketing strategies across paid search and paid social
  • Optimize campaigns for maximum ROI and qualified lead generation
  • Manage budget allocation and track performance metrics


CRO & Experiment Oversight
  • Design and implement A/B tests to improve conversion rates
  • Analyze test results and provide actionable insights


GTM Launches
  • Support the development and execute go-to-market strategies for our October and Year-End campaigns
  • Create compelling marketing materials and messaging
  • Coordinate cross-functional efforts to ensure successful launches
  • Develop comprehensive reports on launch performance and KPIs


Database Enrichment Experimentation
  • Design and implement experiments to improve engagement with our therapist database, including tests on email, direct mail, and via our sales team
  • Analyze results and recommend scalable solutions


Qualifications
  • Experience: 4+ years in a growth or performance marketing role, preferably in FinTech or B2B SaaS.
  • Growth Skills: Proficiency in paid social, paid search, CRO, email marketing. Direct mail experience is a plus.
  • Self-Motivated: Willingness to roll up your sleeves to get launches out the door and follow up with helpful insights to optimize our launches.
  • Communication Skills: Excellent interpersonal and communication skills, both written and verbal.
  • Attention to Detail: Highly detail-oriented with strong organizational skills.
  • Team Player: Eager to contribute to an early and fast-growing Sales team.
  • Passion for Mental Health: Genuine interest in mental health and supporting professionals in the industry.


What We Offer
  • Remote Work Environment: Work remotely from anywhere during the contract period.
  • Opportunity to Make an Impact: Play a significant role in Heard’s growth during a pivotal time.
  • Collaborative Culture: Join a hardworking and passionate team dedicated to our mission.


Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets.


Even if you do not meet all of the qualifications listed above, we encourage you to apply!


Note: This is a temporary contract role for the months of October to December, with the possibility of future opportunities based on performance and company needs.

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Contract, remote
DATE POSTED
October 2, 2024

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